[ideas] Marketing Solutions has developed the complete branding platform for WorkBee, including positioning, brand essence, naming, identity, visual identity, logo, website, and ongoing marketing program.
Our intensive research phase highlighted the increasingly congested co-working market. Especially in a sector that has emerged from virtually nothing in the past five years, a wealth of new brands in the space means that cut-through is exceptionally difficult to achieve.
A recurring theme highlighted by prospective users during our interview phase was a desire to work in a flexible space that felt energised, and full of life. Although the space of a competitor may have a location, price point, and facilities that suit customers, many of our target market felt that those spaces lacked a true feeling of collaboration – of working in an environment where they could feed off the ideas, experience, and enthusiasm of others.