This learning was the foundation of the rebrand and messaging platform – positioning Purebred as a destination for people to improve themselves regardless of their current level of fitness.
The messaging, brought to life across all assets from the website through to social media, strongly pushes this ethos.
Ideas developed a clear visual aesthetic, driven by a strong green palette – think traffic lights, with a green light clearing the individual for success.
Ideas designed and developed the website. Our research phase highlighted a clear point of contention amongst regular fitness attendees – websites were frequently clustered, overloaded with information, and providing the necessary information in an unclear and convoluted manner. The website is a simple, straightforward execution that communicates the Purebred ethos, all the necessary information, and nothing else. We want our bodies to be lean and powerful, so why not do the same for our websites.